JavaScript Menu by Deluxe-Menu.com
 
bba back
SEMESTER - I
BUSINESS ORGANIZATION & MANAGEMENT - PAPER III
Unit I
Business – Meaning – characteristics, Objectives and essentials of business – Classification of business – Distinction between business and profession.
 
Unit II
Public utilities – Public enterprise, Industrial Estates and District Industries centre – Business Combination – causes & its types.
 
Unit III
Management – Meaning - Nature – Scope - Importance – Management is an Art or Science, Management as a profession – Management Vs Administration.
 
Unit IV
Management Thoughts –Contributions of F.W.Taylor, Henry Fayol, Mary Parker Follet and Peter Drucker.
 
Unit V
School of management thought – Scientific management school. Functional approach, Human  relations approach, Behavioural approach, Quantitative approach, System approach, Decision theory school.
 
Text Books
1. C.B.Gupta       – Business organization & Management.- Sultan chand & sons.
2. Ramasamy.T – Principlesof Management – Macmillan India Ltd.
 
Reference Books
1. L.M.Prasad- Principles Of Management- Sultan Chand & Sons.
2. Tripati.P.C & P.N.Reddy- Principles Of Management –TMH
3. Dingar Pagare – Business Management- Sultan Chand & Sons.
4. Bhusan.Y.K - Business Organization & Management.- Sultan Chand & Sons
5. Koontz And O.Donnel- Essentials Of Management –Mc-Graw Hill.
6. Basu - Organization & Management- S.Chand
7. M.C.Shukla – Business Organization & Management - S.Chand
   
BUSINESS COMMUNICATION - PAPER IV
Unit I
Communication – Meaning – objectives – types – principles of communication – layout of business letters
 
Unit II

Business enquiries and replies – offer – quotations –orders – complaint and adjustments – collection letters – circular letters – status enquiries
 
Unit III
Bank correspondence - insurance correspondence – agency correspondence – letter to the editor – applications for appointment.
 
Unit IV
Company correspondence – secretary and his duties – correspondence with directors, shareholders, government departments and others.
 
Unit V
Report writing – meaning –importance – characteristics of a good report – report by individuals – report by committees – precise writing passages relating to business and management.
 
Text Books
1. Rajendrapal & Koralahalli J.S. Essentials of business correspondence, Sultan Chand & Sons
 
Reference Books
1. Rames M.S & Pattan Shetty, Effective Business English & correspondence, RC publications.
2. Balasubrahmaniyan, Business Communication, Vikas Publishing House Pvt, Ltd
3. US Rai, SM Rai, Business Communication , HPH
4. RSN Pillai, Bagavathi, Commercial correspondence & Office management, S.Chand
5. N.S.Rashunathan and B.Santhanan, Business Communication, Margham publication.
6. Chaturvedi, Business communication concepts, cases and applications, Pearson education.
BUSINESS MATHEMATICS AND STATISTICS-I - PAPER V
 
Unit I
Series: Sequence-series –Arithmetic progression – Geometric progression – Harmonic progression – (Simple problems only)
Analytical geometry: Co-ordinate system – the slope – Intercept form of Equation of a straight line.
 
Unit II
Matrices: Fundamental ideas about matrices and their operational rules – matrix addition and multiplication – inversion of square matrices of not more than order third – Solving simultaneous equations
 
Unit III
Descriptive statistics: meaning and definition of statistics – scope and limitations – statistical survey – sources and collection of data – classification and tabulation – presentation of statistical report
 
Unit IV
Diagrams and graphs – measure of central tendency - arithmetic, geometric, harmonic mean – mean – median – mode – combined mean
 
Unit V
Measures of variations – absolute and relative measure – range – mean deviation – quartile deviation – standard deviation. Measures of skewness – kurtosis – Lorenz curve
Note: Questions in theory and problem carry 30% and 70% of marks repectively.
 
Text Books
1.

Gupta S.P , Statistical methods – S.Chand
2. P.R.Vittal, Business Mathematics and Statistics, Margham publications
 
Reference Books
1.

Stafford, Business Mathematics, TATA McGraw Hill
2.

Sundharsan, An introduction to business mathematics, S.Chand
3.

Pillai R.S.N & Mrs. Bagavathi, Statistics, S.Chand
4.

DrP.R.Vittal, Business Mathematics and Statistics, S.Chand
5.

Sharma, Business Statistics, Margham publications
6.

Dr. S.P.Hupta & Dr.M.P.Gupta, Business Statistics, S.Chand
7.

RSN Pillai & V. Bagavathi, Statistics, S.Chand
SEMESTER - II
PRINCIPLES AND PRACTICE OF MANAGEMENT - PAPER VIII
 
Unit I
Management process – Principles of management – Functions of management
 
Unit II
Planning – Importance – Principles of planning – Steps in planning – Decision making – Definition – Principles – Types of decisions – Process of decision making – Management by objective – Steps – merits – Limitations.
 
Unit III
Organizing – Definition – Need for organization – Process – Organizational structure – Line – Functional – Line and Staff organization – Span of management – delegation of authority – Centralization & decentralization.
 
Unit IV
Directing – Meaning – Importance – Leadership – Styles of leadership – motivation – Theories of motivation - Maslow’s need hierarchy theory – Herzberg’s two factor theory – Communication – Barriers of communication – Effective communication.
 
Unit V
Coordinating – Need – Principles – Approaches to achieve effective coordination – Controlling meaning – Elements and significance – Steps in control process.
 
Text Books
1.

L.M.Prasad, Principles of Management, Sultan chand & Sons
2.

C.B.Gupta, Business organization & Management, Sultan Chand & Sons
 
Reference Books
1.

Tripathi.P.C. & P.N. reddy, Principles of management, TMH
2.

Dingar Pagare, Business Management, Sultan chand & sons
3.

Bhusan, Y.K, Business organization and Management, Sultan chand & Sons
4.

Koontz and O.Donnel, Essentials of management, Mc-Graw Hill
5.

Rustom, Davar, Management Process, Progressive Corporation PVt Ltd
6.

J.Jayashankar, Principles of Management, Margham publications
7.

Basu, Organization & Management, Sultan chand & Sons
8.

M.C. Shukla, Business Organization and Management, Sultan chand & Sons
ORGANIZATIONAL PSYCHOLOGY - PAPER IX
 
Unit I
Meaning and scope of organizational psychology – organizational behavior of individual – interpersonal – group and intergroup – theories of organization – classical – neo-classical and modern theories
 
Unit II
Individual behavior – Personality – Attitude – Group behavior – Meaning – Types of groups – Formation – Group dynamics – Group cohesiveness – Group decision making
 
Unit III
Morale – Meaning – Benefits – Measurement – Job satisfaction – Meaning  and factors – Managing stress
 
Unit IV
Work environment – Good house keeping practices – Design of work places – Haw thorne experiments and their importance
 
Unit V
Organizational change  - meaning – nature – causes of change – resistance to change – overcoming the resistance – counseling – types of counseling
 
Text Books
1.

L.M.Prasad, Organizational Behavior, Sultan chand & Sons
2.

Khanta , Organizational Behavior, Sultan chand & Sons
 
Reference Books
1.

Fred Luthans, Organizational Behavior, Mc-Graw Hill
2.

Keith Davis, Jhon W. Newstrom, OB – Human Behavior at Work, TMH
3.

M.L.Blum, Industrial psychology and its social foundations.
4.

J.Jayashankar, organizational Behavior, Margham Publications
5.

P. Subba Rao, management and Organizational Behavior, HPH
6.

Robbins, Stephen P, Organizational behavior, Prentice Hall.
SEMESTER - III
BUSINESS MATHEMATICS AND STATISTICS II - PAPER X
 
Unit I
Mathematics of finance – Simple and compound interest – Annuity – Present value of annuity – Sinking fund – Percentages – Discounts
 
Unit II
Basics of calculus – limits – rules of differentiation – maxima – minima – rules of integration – simple problems only.
 
Unit III
Linear simple correlation – Scatter diagram – Karl Pearson’s coefficient of correlation – rank correlation coefficient – regression lines
 
Unit IV
Time series analysis – Components of time series – Measures of trend – Free hand curve – Semi and moving averages – Methods of least squares – Measure of seasonal variation – Simple average – Ratio to trend – ratio to  moving average
 
Unit V
Index numbers – Definition – Construction of index numbers – Weighted and unweighted
Methods – Fixed and chain index numbers – test for index numbers – cost of living index number – Construction.

Note: Questions in theory and problems carry 30% and 70% of marks respectively.
 
Text Books
1. Navaneetham, P. Business Mathematics – Jai Publications
Reference Books
1. Dharma Padam, Business Mathematis – S. Viswanathan Publications
2. Gupta S.P, Statistical Methods, Sultan Chand & Co
3. Sundharsan & Jayaseelan, An introduction to Business mathematics, Sultan Chand & Co
4. Pillai R.S.N & Bagavathi V, Statistics - Sultan Chand & Co
5. Dr. P.R.Vittal, Business mathematics and statistics, Margham publication
 

 
INTRODUCTION TO OPERATIONS RESEARCH –I - PAPER XI
 
Unit I
Operations Research- meaning-scope-uses-operations Research in India-models in operations Research- limitations of model- general methods for solving operations research models.
 
Unit II
Linear programming- problems- requirements- formulation of LPP by graphical method- simplex method(simple problems only)
 
Unit III
Transportation problem-  obtaining initial basic feasible solution-various methods of solving transportation problems.
 
Unit IV
Assignment problems- formulation and solution of assignment problems.
 
Unit V
Decision theory- types of decision making criteria – statement of Baye’s theram-appllication of bayes theorem-  use of probability –decision tree.

Note  : Question in theory and problems carry 30 % and 70 % of marks respectively.
 
Text Books
1. Kapoor.V.K. ,Operations Research, Sultan cand.
 
Reference Books
1.

Prem kumar Gupta, Operations Reserch-sultan chand & Co
2.

P.K.Man Mohan, Operations Research- Sultan chand & sons.
3.

Vohra .N.D. Quantitative techniques in Mnagement, Tata Mc Graw Hill
4.

Agarwal B.M. Quantitative Mehtods, New Academic publication.
FINACIAL ACCOUNTING -PAPER-XII
 
Unit I
Basic accounting  concepts and convention- Accounting equations- Meaning of accounting- Groups interested in accounting information- Journal- Ledger,Subsidary Books-Trial Balance- Final Accounts-(Simple problems)
 
Unit II
Bank reconciliation statement-Average due date- Accounts current.
 
Unit III
Accounting standard- meaning and scope- features- Development of standards- Procedure for issuing accounting standard- Applicability of accounting standard- Formulation of accounting standard board- Objectives and functions of accounting standard board an overview.
 
Unit IV
Hire purchase- methods of calculating inters- Entries in the books of hire purchaser and hire vendor- Hire purchase trading account- Installment purchase-Entries in the books of purchaser and seller.
 
Unit V
Bills of exchange- Meaning- entries in the books of drawer and drawee- Dishonour-noting and protest-Renewal-Accomodation bill.
 
Text Books
1.

Gupta , R.L. Advanced Accountancy,Sultan Chand.
 
Reference Books
1.

Shukla.R.L.Grewat, T.S.Advanced Accountancy vol- I.S.Chand.
2.

Tulsian P.C. Advanced Accountancy-Tata Mcgraw Hill.
3.

Amitabha Mukherjee Anif- Modern Accounting- Tata McGraw Hill.
4.

T.S.Reddy, A.Murthy, Financial Accounting-Margaham Publication.
5.

T.S.Grewal,Double Entry Book- Keeping S.Chand.
PRODUCTION MANGEMENT - PAPERVIII
 
Unit I
Production management- definition- functions and scope- plant location-factors affecting location- cost factor-consideration of cost for different locations- plant layout principles- Process- product- fixed layout-specific layout for different products- space requirements.
 
Unit II
Production planning and control- principles- information flow-routing-scheduling- functions of dispateching- control- Production order-charts.
 
Unit III
Quality control- types of inspection- centralized and decentralized- P chart, X and R chart- construction- control- Quality circle and TQM Fundamentals.
 
Unit IV
Maintenance – types of maintenance- preventive- routine- relative- advantages-maintenance scheduling- problems of maintenance management-fudamentals of Rengineering.
 
Unit V
Method study- Charts and diagrams-Time study- Motion study-mehtod study- work measurement- safety Engineering-modern production management tools.
 
Text Books
1.
      Saravanavel .P.Production  and materials management, Margham Publications.
 
Reference Books
1.

Kanna P.Industrial Engineering and Management, Dhanpat Rai Publication Pvt Ltd.
2.

Paneer selvam, Production and operations Research, Prentice Hall of India, New Delhi.
3.

S.C.Sharma , production management, Khanna Publishers.
4.

K.Aswathappa, K.SridharBhat, Production  & Operations Management, Himalaya publishing house.
5.

L.N.Agarwal- Khana, production planning control, K.C.Jain publications.
BUSINESS LAW –I -PAPER XIV
 
Unit I
Business law- Meaning, objectives- sources- law of contract-meaning- types- essential elements of a valid contract.
 
Unit II
Discharge of contract – remedies for breach of contract- agreement not declared void- agreement expressly declared void- wagering agreements.
 
Unit III
Bailment – pledge- indeminity-guarantee-mortagage
 
Unit IV
Law of sale of goods- sale and agreements to sale- their distinctions – types of goods- conditions and warranties- caveat emptor- transfer of property- sale by non- owners -  performance- remedies for breach – unpaid seller- auction sale.
 
Unit V
Law of agency- creation of agency – classification of agents- duties and rights of an agent and principal debtor- termination of an agency.
 
Text Books
1. Kapoor.N.D. Business law, Sultan chand & sons.
Reference Books
1. RSN Pillai, Bagavathi, Business law, S.Chand.
2. Shukla, M.C. Mercantile Law, S.Chand.
3. P.C.Tulsian, Business Law,TMH
BUSINESS ECONOMICS - PAPER XV
 
Unit I
Meaning and scope of business economics-objectives of profit maximization- Social responsibility of business.
 
Unit II
Demand analysis- elasticity of demand- demand forecasting- business cycles- types of business cycles- phases of business cycles.
 
Unit III
Cost curves- revenue curves- break even analysis.
 
Unit IV
Market structure and pricing- pricing under perfect competitions, monopoly and monopolistic competitions- price discrimination – oligopoly- duopoly
 
Unit V
Profit – Theories , Concepts – Pricing in public utilities.
 
Text Books
1.

Sundaram K.P.M., Business Sconomics – Sultan Chand & sons.
 
Reference Books
1.

Dr.S.Sankaran, Business Economics – Margham Publication, Madras.
2.

Maheswari.S.N.Management Economics.-Sultan chand.
3.

Gupta, Managerial Economics- Tata McGraw Hill Publishing company Ltd, New Delhi 110008
SEMESTER - IV
INTRODUCTION TO OPERATIONS RESEARCH II - PAPER – XVI
 
Unit I
Game theory – Basic Terminologies – Two Person Zero sum game- Games with saddle point (Minimax and Maximin Principle) Simple problems
 
Unit II

Queuing theory – Elements – characteristics –Applications of various Models (Only theory) – Single server systems M/M/1: FIFO Simple problems
 
Unit III
Network Analysis – Construction of Network – Time and critical path calculations – CPM and PERT applications.
 
Unit IV
Replacement problems – Replacement of items that deteriorates with time (without change in money value) – Replacement of items that deteriorates with time (money value changes) – Staff replacement problems
 
Unit V

Inventory problems – Economic lot size models – Economic order quantity with uniform demand – Production inventory model –Back order – inventory model with quantity discounts -. Problems ( No Derivation – Simple problems)
 
Text Books
1.

Kapoor .V.K. Operations Research – Sultan Chand
 
Reference Books
1.

Prem Kumar Gupta , Hira D.S. Operations Research – Sultan chand & company
2.

Kant swarup Gupta , P.K.Manmohan, Operartions Research – Sultan chand & sons
3.

Vohra  N.D.Quantitative Techniques in Management, Tata McGrawHill
4.

Dr. Vittal P.R.Introduction to operations Research, Margham Publications
MANAGEMENT ACCOUNTING
 
Unit I
Management accounting – Meaning – Objectives – advantages-limitations-management accounting Vs Financial accounting- management Accounting Vs cost accounting
 
Unit II
Fund flow analysis –Preparation of schedule of changes in working capital and fund flow statement
 
Unit III
Cash flow Analysis – Preparation of cash flow statement- distinctions between cash and fund flow statement
 
Unit IV
Accounting ratios – meaning- types- calculation of ratios – construction of balance sheet  (simple problems)
 
Unit V
Budget and budgetary control- meaning – types- materials and production budget- flexible budget – cash budget-sales budget
 
Text Books
1. Maheswari , S.N. Principles of Management Accounting – Sultan chand.
 
Reference Books
1. ManMohan & Goyal , S.M . Principles of Management Accounting – Sathiya
2. Reddy , T.S. & Hariprasad Reddy.Y., management accounting ,Margham publication
3. R.S.N.Pillai and bagavathi , Management accounting- Sultan chand.
4. Dr.P.Periaswamy, Finacial & Management accounting , Himalaya publications.
MATERIALS MANAGEMENT - PAPER XVIII
 
Unit I
Materials management –meaning- definition- importance of materials management- Integrated materials management- the concept- service function- advantages
 
Unit II
Organization of materials management- fundamental principles- structure- modern approach- management of materials; techniques of material planning- bill of materials ,past consumption analysis-materials budgeting and accounting- problems in materials management- problems related to material planning-. Specification, procurement-Purchasing inventories
 
Unit III
Inventory control – Function of inventory, importance- replenishment of stock- tools of inventory control- ABC,VED,FSN analyses- EOQ
 
Unit IV

Receipt of materials – procedure- inspection-issue procedure-valuation of stock- FIFO, LIFO- mean average cost method
Purchasing- procedure-dynamic purchasing-principles, import substitution and import purchase procedure- vendor rating – vendor development- purchase department- responsibility- buyer-seller relationship
 
Unit V
Store keeping and materials handling :objectives – functions of store keeping-duties and responsibilities of store keeper- location of store house- centralized store room- importance and principles of material handling- equipments security measures-protection and prevention stores from fire and other hazards- bin card-stock records.
 
Text Books
1. Varme .M.M.Materials management –sultan chand & sons.
 
Reference Books
1. Gopala Krishnan & sundararjan , Material Management –S.Chand
2. Dutta Integrated Materials Management, prentice Hall, New delhi
3. Saracavel .P. and sumathi.S. production and Materials management, Margham publication
BUSINESS LAW II - PAPER XIX
 
Unit I
Meaning and definition of joint stock companies-characteristics-lifting of corporate veil-kinds of companies- privileges enjoyed by private companies- difference between private and public companies
 
Unit II
Formation of company-role of promoters- incorporation- memerundum of association-its contents- alteration-doctrine of ultra vires-articles of association-contents-doctrine of indoor management- constructive notice-certification of incorporation- certificate of commencement of business
 
Unit III
Prospectus- contents- statement- in-lieu-of prospectus- misstatement in prospectus-its consequences- shares – kinds-debuntures-kinds-allotement of shares-transfer of shares – difference between shares, debentures and stock
 
Unit IV
Company management- appointment- rights, duties and liabilities of managerial personnel-meetings –its requisites- agenda-notice-quorum- voting- types of resolutions-membership – rights and liabilities of members- termination of memebership
 
Unit V
Winding up of a company – types of winding up- compulsory winding up- voluntary winding up- liquidator- his powers, duties and liabilities- statement of affairs – committee of inspection – consequences of winding up
 
Text Books
1.
    N.D.Kapoor , Company Law, Sultan chand and sons.
 
Reference Books
1. S.M.Shukla ,Rn Saxena ,Indian Company law , SBD Publishers.
2. Shukla .M.C.Commercial law S.Chand
3. P.C.Tulsian Business law, TMH
4. Ashok K.Bagrial ,Company law ,Vikas publishing House Pvt Ltd.
MONEY, BANKING AND GLOBAL BUSINESS -PAPER XX
 
Unit I
Banking – Evolution – Meaning and definition of banking – Classification of banks – Unit and branch banking – Functions of commercial banks – Role of commercial banks in economic development – Functions of central bank (with reference to RBI) – Credit creation and credit control.
 
Unit II
Recent Trends in Indian Banking – Types of financing – Repayment methods – Bank NET – Automatic Teller Machines – (ATM)- Phone banking – Credit cards – E-banking – Reforms in banking sector.
 
Unit III
Inflation & Deflation – Inflation – Types of inflation – Cost push and Demand pull inflation – Control of inflation – Deflation – Stagflation – Control of deflation – Phases of trade cycle.
 
Unit IV
Money market – London – New York & Indian money market –Capital market – Functions of capital market – Difference between money and capital market – Monetary policy.
 
Unit V
Exchange – Determination of exchange rate – Devaluation of money – Exchange control – Flow of foreign capital – Euro currency – GATT and WTO.
 
Text Books
1. R.Parameshwaran & S.Natarajan, Indian Banking – S.Chand
 
Reference Books
1. Methane D.M, Money Banking and International Trade, Himalaya Publishing House.
2. Ashok Desai, Indian Banking, Himalaya Publishing House.
3. M.L.Jhingan, Money Banking and International Trade, S.Chand, New Delhi.
SEMESTER - V
FINANCIAL MANAGEMENT -PAPER XXI
 
Unit I
Financial management – mening – definition – objectives – importance – functions – organization – structure of financial management – role of a financial manager.
 
Unit II
Capital Budgeting – ranking of projects – methods of evaluating project investment proposal – importance of capital budgeting ( simple problems only) Leverages – meaning – types – importance and significance of leverages ( simple problems only
 
Unit III
Capital structure theories – Net income approach – Net operating approach – Modiglini Miller approach – factors determining capital structure ( theory only)
Leverages – meaning – types – importance and significance of leverages ( simple problems only
 
Unit IV
Cost of capital – concept of cost of capital – determinants of cost of capital – simple and weighted average cost of capital ( simple problems only)
 
Unit V
Working capital management – meaning – importance – types – factors determining working capital, estimation of working capital ( simple problems only )
Management of cash, inventory, accounts receivables and accounts payable (theory only)Note : Theory – 50% of marks, Problem –  50% of marks.
 
Text Books
1. Dr. S N Maheswari, Principles of financial management, Himalaya Publishing House
 
Reference Books
1. I M Pandey, Financial Management – Vikas
2. M C Kuchal, Financial  Management – Vikas
3. Kulkarni & Sathya Prasad, Financial Management – Himalaya
4. Dr. Srivastava, Financial Management- HPH
MANAGEMENT INFORMATION SYSTEM -PAPER XXII
 
Unit I
Introduction – environment of organizations – management information system – information flow – need and sources –management decisions – importance and role.
 
Unit II
Characteristics of computer information system – importance of computer – role of computer – types of computer – software –hardware – CPU – MU – input, output – applications and operations.
 
Unit III
System classification – concept characteristics – elements – feedback control – boundary – functions and operations – system design – function of system – analyst assignment and investigation – implementation – evaluation and maintenance of MIS
 
Unit IV
Transactions processing information systems – informations systems for managers – intelligence system – decision support system – integration – data collection and preparation – database – components – utility of the operation of the data base technology
 
Unit V
Functional management information systems – production, marketing, accounting, personnel, financial relationship – impact and their role in the managerial decision making
 
Text Books
1.

CVS Murthy, management Information System, HPH
2.

S. Sadagopan, Management Information Systems- PHI
 
Reference Books
1.

R. Senapathi, MIS, Lakshmi Publications
2.

Lucas, The analysis, design and implementation of information system, MGH
3.

Davis & Olson, Management Information Systems – MGH
4.

G M Scott, Principles of Management Information Systems, MGH
5.

Dr. S Rajagopalan, Management Information Systems,Margam Publications
BUSINESS POLICY AND STRATEGY -PAPER XXIII
 
Unit I
Business policy – meaning –features – classification – process of policy – making objectives of business policy
 
Unit II
Business Strategy – meaning – features – importance – strategic management process – SWOT analysis – ETOP analysis – TOWS analysis – BGC matrix
 
Unit III
Major business polices – personal policy – production- marketing policy – financial policy.
 
Unit IV
Major business strategies – stability – growth – retrenchment – disinvestment – mixed strategies.
 
Unit V
Soceity  and business – ethics – social responsibilities of business – social audit.
 
Text Books
1. Business Policy and strategic management – Azhar Kazmi
 
Reference Books
1. P Subba Rao, Business Policy & Strategic Management.
2. Mamoria – Mamoria – Subba Rao, Business Policy and Strategy
3. Thomas L Wheelen, J David Hunger, Concepts in Strategic Management and Business Policy
4. Francis Cherunilam, Business policy and Strategic Management, ( Text and cases), Himalaya
5. Dr. S Shankaran, Policy and strategic Management, Himalaya
MARKETING MANAGEMENT -PAPER XXII
 
Unit I
Marketing – definition – scope – functions – importance – concept of marketing – marketing environment
 
Unit II
Market segmentation – bases – Pre-requisites, Consumer behaviour – factors – stages in buying decision process
 
Unit III
Marketing mix – elements – product mix – classifications of product – new product development – product life cycle – pricing strategies
 
Unit IV
Channels of distribution – factors – kinds of middle men – Promotion Mix – advantages – personnel selling – sales promotion – publicity
 
Unit V
Marketing research – meaning – scope – research design – recent trends in markets – E – Business – tele marketing – relationship marketing – virtual advertising
 
Text Books
1. Rajan Nair N, Marketing Management, Sultan chand & Sons
 
Reference Books
1. Philip Kotler, Marketing Management, Millennium edition, PHI
2. Ramasamy V S and Namakumary S, Hand Book of Marketing Management, Macmillian
3. Rajagopal, Marketing Management, Vikas Publications
4. S. Jayachandran, Marketing Management, Excel books
5. Rajan Saxena, Marketing Management, TMH
6. Sherlakar, Marketing Management, HPH
7. R S N Pillai, Marketing Management, S. Chand
APPLIED COSTING - PAPER XXV
 
Unit I
Cost accounting – definition – objectives – advantages – limitation – financial accounting Vs cost accounting – limitation – preparation of cost sheet and tender
 
Unit II
Materials: stock levels – ECQ – methods of stock control – pricing of materials – FIFO – LIFO, Base stock, simple average and weighted average
 
Unit III
Labour and overhead: methods of wage payments – overheads – classification, allocation, apportionment and re-distribution
 
Unit IV
Process Costing – process losses and gains – process accounts (excluding equivalent production, byproduct and joint – product – inter-process profits)
 
Unit V
Marginal Costing: break even analysis – significance, uses and limitations – decision-making problems.

Note: Questions in theory and problems carry 30% and 70% of marks respectively.
 
Text Books
1. Jain S P & Narang K L, Cost Accounting, Kalyani
 
Reference Books
1. Dr. Maheswari S N, Principles of Cost Accounting, Sultan Chand
2. Iyenger S P, Cost Accounting – Sultan Chand
3. Ray Udu, Cost Accounting, - Tata McGraw Hill
4. Reddy T S and Hari Prasad Reddy, Cost Accounting, Margham
TOTAL QUALITY MANAGEMENT (TQM) - PAPER XXV
 
Unit I
Concept of quality – quality as customer delight – quality as meeting standards – introduction to total quality – concept of total quality – design, inputs, process and output – quality as business performance – attitude and involvement of top management
 
Unit II
Quality management – fundamentals – evolution and objectives – planning for quality – quality process – statistical process control (SPC) – quality assurance – Total quality management
 
Unit III
Quality management systems – ISO 9000 series – techniques of TQM – 5S concepts – 7Qc tools – cause – effect analysis stratification, pareto diagram, histogram, ( control charts (SQC) check sheet & pie chart – scatter diagram ( Theory Only)
 
Unit IV
Bench marking – essence of bench marking – benefits and strategic bench marking – Global Bench marking – business process Re – engineering
 
Unit V
Core competence and strategic alliance for ensuring quality – role of MNCs in emergence of global quality – barriers to TQM
 
Text Books
1. Besterfield, Total Quality Management,
2. Charantimeth, Total Quality Management,
 
Reference Books
1. Armond V Feigerbaum, Total Quality Control, McGraw Hill
2. John Bark, Essence of TQM, PHI
3. Joel E Ross, Total Quality Management,
4. Ron Collard, Total Quality, Jaico, Delhi
5. Willborn & T C Edwin Cheng, Global Management of Quality Assurance Systems, McGraw Hill
6. J M Juran, Juran on leadership for Quality – An executive Hand Book ISO Manuals
SEMESTER - VI
HUMAN RESOURCE MANAGEMENT
 
Unit I
Introduction – meaning and definition, nature, scope, objectives and importance of HRM – functions of HRM
 
Unit II
Human resource planning – manpower planning – nature, importance and objectives of manpower planning – process of manpower planning – uses and benefit of manpower planning
 
Unit III
Recruitment and selection – sources of recruitment – selection of employees – difference between recruitment and selection – procedures for selection – tests – interview – types of interview – process of conducting interview – checking of references – final selection
 
Unit IV
Training and development – importance of training employees – types of training – methods of training – management development – importance of management development – objectives – methods of management development
 
Unit V
Promotion, transfer and termination – career planning, promotions policy – internal promotional system – security Vs Merit – benefit of effective  promotion policy – transfer – objectives of transfer – employee termination – dismissal
 
Text Books
1. J Jayasankar, Human Resource Management, Margham
 
Reference Books
1. G R Basotia, Human Resource Management, Mangal Deep Publications
2. K Aswathappa, Human Resource and Personnel Management, TMH
3. Kaushal Kumar, Human Resource Management, ABD Publishers
4. Keith Davis, Human Relations at work, TMH
5. C B Mamoria, Personnel Management, Himalaya
6. S S Khanka, Human Resource Management, S Chand
COMPUTER APPLICATIONS IN BUSINESS
 
Unit I
Introduction to programming languages – meaning – requisites – an overview of programming language - basic coding structures of a programming language – clarifications – comparisons
 
Unit II
Introduction to Microsoft  Office – MS Word – Creating and editing documents – menus – commands – tools bars and icons – formatting documents – creating tables – mail merge.
 
Unit III
MS Excel – Spreadsheet overviews – menus – tool bars – icons – creating worksheet – editing and formatting – excel formula and functions – creating chart – MS PowerPoint introduction – menus – tool bars – text and formats – animations art and sound making and presentati0on templates
 
Unit IV
Data processing – types of data – objectives of data processing – techniques – steps in developing a computer programme for processing a business data – operation of a computer assembler and translator – File processing – editing and coding of the data – data management
 
Unit V
Foxpro programming – getting started  - viewing and editing data – modified structure – menu field and file utilities – sorting and indexing database file – printing reports and labels – multiple database file.
 
Text Books
1. Sanjay Saxena, MS office 2000 for everyone, Vikas
 
Reference Books
1. TW Pral, Programming language, PHI
2. V K Kapoor, Introduction to computer data, S.Chand
3. R K Taxali, Foxpro 2.5 Made simple for DOS and Windows, BPB
COMPUTER APPLICATIONS IN BUSINESS - PRACTICAL
 
MS OFFICE
1. Mark sheet preparation using Table in MS Word
2. Mail merging in MS word
3. Slide show presentation for seminar in MS PowerPoint
4. Slide show presentation for an invitation in MS PowerPoint
5. Drawing graph (Barl Pie) using own data in MS Excel.
 
FOXPRO
1. Creation of database and various operations of them
2. Use and applications of select statements
3. Nested queries
4. Student’ s mark list
5. Enquiry system in a library
6. Personal information system
 
SERVICES MARKETING - PAPER XXVIII
 
Unit I

Importance of services sector – nature and types of services – difference between services and goods marketing triangle
 
Unit II

Environment for services marketing – macro and micro environments – understanding services customers – models of service consumer behaviour – customer expectations and perception – service quality and GAP model.
 
Unit III

Market segment and selection – service market segment – targeting and positioning
 
Unit IV

Services marketing mix – need for expanded marketing mix – planning for services offer – pricing – promotion and distribution of services – management of people - process and physical evidence – matching demand for supply of services
 
Unit V

Services marketing applications – marketing of financial, hospitality, hospital, tourism and educational services – international marketing of services and GATS
 
Text Books
1. Jha. S M,Services Marketing , Himalaya
 
Reference Books
1.

Christopher, H Lovelock, services Marketing, Pearson Education India
2.

Adrian Payne, services Marketing, PHI
3.

Zeithaml, V A & M J Bitner, services Marketing
4.

Rao, Services Marketing, Pearson Education India
5.

Sinha P K and Sahoo S C Services Marketing, HPH
6.

Ravishankar, services Marketing, Lalvani
FINANCIAL INSTITUTIONS AND SERVICES - PAPER XXIX
 
Unit I
Indian financial system – financial system and economic development – Banks as financial intermediaries – Reserve Bank of India, Commercial Banks and Co –operative Banks- functions
 
Unit II
Non – Banking financial intermediaries – Unit Trust of India – Mutual funds – hire purchase finance companies – lease finance companies – national housing bank – Housing development finance corporation – Housing urban development corporation – functions and services
 
Unit III
Special financial institutions – IDBI, ICICI, IFCI, EXIM Bank – SFCs – SIDCS – functions and services
 
Unit IV
National Stock Exchange (NSE) – OTCEI _ SEBI – powers and functions – discount and finance house of India (DFHI)
 
Unit V
Merchant banking – functions and services – under writing – credit rating agencies in India
 
Text Books
1. Gorden and Natarajan, Financial Institution and Services, HPH
 
Reference Books
1. Bhole L M, Financial Institutions and Market, TMH
2. Avadhani V A, Investment and securities markets in India, HPH
3. Kulkarni P V Corporate Finance, HPH
4. Khan M Y, Financial Services, TMH
5. Bhatia & Batra, Management of Financial services, Deep & deep
CUSTOMER RELATIONSHIP MANAGEMENT
 
Unit I
CRM – Definition – benefits – CRM and SCM – the role of internet on CRM – importance of email, intranet, extranet in maintaining effective CRM
 
Unit II
Customer Loyalty – Customer decision making process and influence – loyalty ladder – significance of loyal customer – impact of lost customers
 
Unit III
Creating customer database – process and approaches to data base marketing – application of data base marketing in relationship building
 
Unit IV
CRM and marketing – product and brand management – CRM and Sales – field sales, tele sales – web based sales – CRM and services  - field service – customer service – professional services management
 
Unit V
BPO and international CRM – call centers – scope of BPO – emerging new trends
 
Text Books
1. K Sugandhi, Customer Relationship Management, New age International Publishers
 
Reference Books
1. Jagadish N seth and Arul parvatiyar, Hand book of relationship marketing, Response Books,2002
2. Daragh O Reilly, Building buyer relationships, Macmillan India,2001
3. Knapp, A guide to customer service skill, Thomson Learning 2001
4. Gosney, Customer relationship Management essentials, Prentice hall,2000
5. Ken Burnett, Key Customer relationship management, Pearson Education,2001
 
 
Home FAQ Sitemap
User ID:
Password:
 
Student Alumni Parent
 
Register NowForgot Password ?
Home l Sitemap l Enquiry l Contact
Last Modified On :  2010-02-22
Number Of Visitors :  62215
© 2010 KSR CAS | Site is professionally monitored and managed by Troy Software India Pvt Ltd troy_logo