sylabus back
SEMESTER I
MANAGEMENT PROCESS
 
Unit I
Introduction to Management and Organisations: Managers and Management – Management functions and process – Management roles and skills – Managing systems – Universality of management – Rewards and challenges for a manager.
Evolution of Management Thought: Management’s connection to other fields of study – Historical background – Scientific management – General Administrative approach – Quantitative approach - Behavioural approach – Contributions of F.W.Taylor, Henri Fayol, Max Weber, Elton Mayo, Chester I Barnard, Mary Parker Follet, Edwards Deming and Peter F. Drucker.
 
Unit II
Decision making process – Manager as decision maker – Types of problems and decisions – Decision making conditions and styles.
Planning – Purpose of planning – Planning and performance – Role of goals - Establishing goals – Developing plans – Criticisms in planning – Planning in dynamic environment. Importance of Strategic Management – Strategic management process – Types of strategies – Scenario Planning.
 
Unit III
Organising: Organisational structure and design - Work specialisation – Departmentation – Chain of command – Span of control – Centralisation and Decentralisation – Formalisation – Mechanistic and Organic organisations – Contingency factors – Traditional and Contemporary Organisational Designs.
Overview of Human Resource Management Process: Planning – Recruitment – Selection – Orientation –Training – Performance Management and Career Development.
 
Unit IV
Leading: Managers versus Leaders – Leaders and Power –Trait theories – Behavioural theories – Contingency theories: Fiedler Model – Hersey and Blanchard’s Situational Leadership Theory – Path-Goal model.
Controlling: Control Process – Types of control - Qualities of an effective control system – Contingency factors in control – Contemporary issues in control.
 
Unit V
Organisational performance: Measures of organisational performance – Tools for measuring organisational performance: Financial controls - Informational control - Balanced Scorecard approach - Benchmarking.
Current trends and issues: Globalisation – Workforce diversity – Entrepreneurship – E-business – Need for innovation and flexibility – Quality Management – Learning organisations and Knowledge management – Workplace spirituality – Arguments for and against social responsibility – Greening of management.
 
Text Books
1. Robbins and Coulter, Management, Pearson Education.
 
Reference Books
1. 1. Hellriegel, Jackson & Slocum, Management, A Competency-based Approach, Thomson South-Western.
2. Stoner, Freeman & Gilbert, Management, Pearson Education.
3. Robert Kreitner, Management, AIBTS.
4. L.M.Prasad, Principles & Practice of Management, Sultan Chand & Sons.
5. Koontz and Weirich, Essentials of Management: An International Perspective, Tata McGraw -Hill.
6. Bateman and Snell, Management: Competing In The New Era, Tata McGraw-Hill.
7. 7. Richard L.Daft, Management, Thomson South-Western.
MANAGERIAL ECONOMICS
 
Unit I
Managerial Economics: Meaning, Definitions, Functions (Decision Making and Forward Planning), Nature and scope of Managerial Economics – Relationship between Managerial Economics and other disciplines – Role and responsibilities of Managerial Economist – Approach to managerial Decision Making – The theory of firm.
 
Unit II
Demand Analysis: Meaning, Definitions, Determinants and types of demand – Demand distinctions – Elasticity of demand – demand forecasting – Methods of demand forecasting.
 
Unit III
Production Function: Law of variable proportion – Isoquants – returns to scale – expansion path – Supply Analysis. Cost Analysis : Cost concepts, Classification and determinants – Cost output relationship – Break even analysis.
 
Unit IV
Price and output decisions under different market structures - Perfect Competition – Monopoly – Monopolistic competition – Oligopoly. Pricing Policy and practices : Pricing Objectives - Pricing methods.
 
Unit V
National Income: Definition - Concepts of National Income - Methods of Calculating National Income. Business Cycle: Phases of the Business Cycle - General Factors causing swings in the Business Activities.
 
Text Books
1. R.L. Varshney & K.L Maheshwari - Managerial Economics – Sultan Chand & Sons.
 
Reference Books
1. M.L. Trivedi, Managerial Economics Theory and Applications,
    Tata McGraw-Hill.  
2. Samuelson & Nordhaus, Economics, Tata McGraw-Hill.
3. G.S. Gupta, Managerial Economics, Tata McGraw-Hill
ORGANISATIONAL BEHAVIOUR
 
Unit I
Meaning, concepts, importance and scope of organisational behaviour – OB and other similar fields of studies – Disciplines contributing to OB - Approaches to the study of organisational behaviour – Emerging challenges and opportunities for organisational behaviour – Hawthorne’s experiments and its implications.
 
Unit II
Personality – Determinants, types and tests. Perception – Factors influencing perception and process of perception. Learning - Principles, process and theories. Attitude – Characteristics, formation, components and measurement.
 
Unit III
Motivation – Meaning, importance, techniques and theories. Job satisfaction - Determinants, importance and measurement. Morale – Factors influencing morale, morale building, morale and productivity.
 
Unit IV
Group Dynamics – Group formation, types of groups, group cohesiveness and group decision making techniques. Conflict – Nature, types, process and resolution techniques. Counseling – Features, types and needs.
 
Unit V
Leadership – Role and functions of a leader, leadership theories and styles. Organisational culture - Organisational change and change management - Organisational development – OD interventions - Organisational effectiveness.
 
Text Books
1. Stephen P.Robbins, Organisational behaviour, Pearson Education.
 
Reference Books
1. 1. Newstrom & Davis, Organisational Behaviour, Tata McGraw-Hill.
2. Jit S Chandan, Organisational Behaviour, Vikas Publishing House.
3. K.Aswathappa, Organisational Behaviour, Himalaya Publishing House.
4. M.N.Mishra, Organisational Behaviour, Vikas Publishing House.
5. 5. Fred Luthans, Organisational Behaviour, Tata McGraw-Hill.
6. L.M.Prasad, Organisational Behaviour, Sultan Chand & Sons.
ACCOUNTING FOR MANAGERS
 
Unit I
Financial Accounting – Definition, Concepts, Conventions and Classification of Accounting – Distinction between Capital and Revenue Items – Basic Records – Construction of Financial Statements.
 
Unit II
Cost Accounting – Utility Of Costing – Elements Of Cost – Preparation Of Cost Sheet – Methods Of Costing – Job, Contract and Process Costing (Simple Process Only)
 
Unit III
Management Accounting – Definition – Distinction Between Management And Cost Accounting, Management And Financial Accounting – Comparative And Common Size Statements – Trend Percentage Analysis – Accounting Ratios And Its Limitations. Marginal Costing – Activity Based Costing – Target Costing – Cost Volume Profit Analysis And Break Even Analysis – Assumptions Of Break Even Point – Applications Of Marginal Costing.
 
Unit IV
Standard Costing – Meaning – Differences Between Standard Costing And Budgeting – Variance Analysis - Calculation Of Material, Labour, Overhead, Sales and Profit Variances.
 
Unit V
Fund Flow Analysis – Funds Flow Statement And Income Statement Comparison – Cash Flow Analysis. Reporting To Management – Characteristics Of Good Report – Kinds Of Report - General Format – Preparation.

Note: All the questions in section A and the first question of section B are theory based. Remaining questions are problem oriented.
 
Text Books
1. M.Y Khan & P.K.Jain, Management Accounting, Tata McGraw-Hill.
2. “Digital Computer Fundamentals” Thomas C.Bartee, T.M.H., 6th Edition 1991 (Unit – II)
3. 3. “COBOL Programming Including MS – COBOL and COBOL – 85” M.K. Roy, D. Ghosh Dastidar T.M.H, (Unit – IV & V)
 
Reference Books
1. R.S.N.Pillai And Bagavathi, Management Accounting, S.Chand & Company.
2. Dr. S.N. Maheswari, Management Accounting , Sultan Chand & Sons.
3. Bhattachaya S.K, Accounting For Management, Vikas Publishing House.
4. Don Rickettes, Management Accounting, Jackgaray Honghton Mibblin Company, Boston
5. M.A.Sahaf, Management Accounting - Principles & Practice, Vikas Publishing House.
6. R.Narayanaswamy, Financial Accounting – A Managerial Perspective, Prentice Hall India.
7. Charles T.Horngren, Introduction to Management Accounting, Prentice Hall India.
QUANTITATIVE TECHNIQUES
 
Unit I
Matrix algebra: Matrix operations – Inverse of matrix – Rank of matrix – Consistency of matrix – solution of simultaneous equation using grammar’s rule and Inverse of matrix.
 
Unit II
Probability: Basic definitions and rules for probability, conditional probability independence of events, Baye’s theorem, and random variables, Probability distributions: Binomial, Poisson, Uniform and Normal distributions.
 
Unit III
Sampling distribution and estimation: Introduction to sampling distributions, sampling distribution of mean and proportion, application of central limit theorem, sampling techniques. Estimation: Point and Interval estimates for population parameters of large sample and small samples, determining the sample size.
 
Unit IV
Testing of hypothesis: Hypothesis testing: one sample and two sample tests for means and proportions of large samples (z-test), one sample and two sample tests for means of small samples (t-test), F-test for two sample standard deviations, Chi-square test for single sample standard deviation. Chi-square tests for independence of attributes and goodness of fit. Analysis of variance – one way classification – two way classifications.
 
Unit V
Correlation, regression and time series analysis: Correlation analysis, Simple, Multiple and Partial correlation – Correlation co-efficient – Karl Pearson’s co-efficient – Rank correlation. Estimation of regression line. Time series analysis: Variations in time series, trend analysis, cyclical variations, seasonal variations and irregular variations.

NOTE : All questions in section A are theory based. Remaining questions in section B and C are problem oriented.
 
Text Books
1. Gupta S.P., Statistical Methods, S.Chand & Company.
 
Reference Books
1. Aczel A.D. and Sounderpandian J., Complete Business Statistics, Tata McGraw-Hill.
2. Anderson D.R., Sweeney D.J. and Williams T.A., Statistics for Business and Economics, Thomson South–Western.
3. Levine D.M., Krehbiel T.C. and Berenson M.L., Business Statistics: A First Course, Pearson Education.
4. Hooda R.P., Statistics for Business and Economics, Macmillan India.
5. Bowerman B.L., Connel R.T.O’ and Hand M.L., Business Statistics in Practice, Irwin McGraw-Hill.
6. Levin R.I. and Rubin D.S., Statistics for management, Prentice Hall India.
MANAGERIAL COMMUNICATION
 
Unit I
Role of Communication in Business – Main forms of Communication in Business - Communication process – Coding and decoding – Roots of misunderstanding – Inferential model – Original message and reconstructed message – Symbols mismatch implications - Non-verbal symbols – Verbal symbols – Seven communication roadblocks – Communicating across cultures – Culture’s glasses – East versus West.
 
Unit II
Active listening – Anatomy of poor listening – Contributors to poor listening – Anatomy of poor speaking – Good listening – Logical Traps.
Telephoning – General preparation – Making and answering calls – Mobile phones – Teleconferencing.
 
Unit III
Business presentation – Features of good presentation – Planning, Structuring and Delivering presentations – Handling questions – Coping with nervousness.
Meetings – Factors making meetings ineffective – How to reduce wastage – When to call a meeting – How to prepare for a meeting – Conducting meetings – Preparing minutes.
 
Unit IV
Business letters – Stationery – Format and layout – Ineffective styles: Gobbledegook – Unclaimed corpses – Pompous style – Verbal grid – Frozen phrases – Outburst of anger.
E-mail- Managing the mailbox – Presenting your mail – Commonsense and etiquette – Safety.
Report Writing – Parts of a report - Qualities of a good report – Improving writing skills.
 
Unit V
Negotiation: Definition, nature and need – Factors affecting negotiation – Stages of negotiation process – Negotiation strategies.
Persuasive proposals – Qualities of a good proposal - Art of persuasion – Parts of a proposal.
Recruitment Correspondence – Application Letter – Curriculum Vitae/Resume – Invitation to interview – Offer of employment – Letter of acceptance – Letter of resignation – Recommendation letter – Scannable Print Resume – Electronic resume.
 
Text Books
1. Matthukutty M Monippally, Business Communication Strategies, Tata McGraw-Hill.
2. “Digital Computer Fundamentals” Thomas C.Bartee, T.M.H., 6th Edition 1991 (Unit – II)
3. 3. “COBOL Programming Including MS – COBOL and COBOL – 85” M.K. Roy, D. Ghosh Dastidar T.M.H, (Unit – IV & V)
 
Reference Books
1. Chaturvedi P.D. et al, Business Communication: Concepts, Cases, & Applications, Pearson Education.
2. Shirley Taylor, Communication for Business, Pearson Education.
3. Lesikar and Flatley, Basic Business Communication, Tata McGraw-Hill.
4. Courtan L. Bovee et al., Business Communication Today, Pearson Education.
5. Rajendra Paul et al., Business Communication, Sultan Chand & Sons.
COMPUTER APPLICATIONS IN MANAGEMENT

M.S. OFFICE

  • Document Creation and Basic Operations in M.S. Word
  • Mail Merge using M.S. Word
  • Creation of Presentation using M.S. Power Point.
  • Chart Preparation  using M.S. Excel
 
ORACLE WITH VISUAL BASIC
  • Creation of Databases and Various Operations on Them
  • Pay Roll
  • Personal Information System for an organisation with Query
  • Student Information System
  • Library Information System
 
NOTE:
Students have to be given practical exposure in both the areas viz., M.S. Office and Oracle with visual Basic, throughout the semester. Students have to maintain a Practical Record for practicals. Marks meant for Continuous Internal Assessment will be awarded by the course teacher based on the performance of the learner in the practical sessions and the maintenance of Practical Record.

For the end semester examination, there will be a practical, consisting of two questions, one from M.S. Office and the other from Oracle with Visual Basic, for 3 hours duration carrying 75 marks.
 
SEMESTER II
OPERATIONS MANAGEMENT
 
Unit I
Operations Management: Definition – Production systems and transformation processes – Differences between services and goods production – Historical development and Current issues in Operations Management. Operations competitive dimensions – Order winners and qualifiers – Operations strategy framework - Productivity measurement - Application of learning curves.
Process Analysis –Types of processes – Measuring process performance – Process throughput time reduction.
 
Unit II
Product design process – Quality Function Deployment – Value analysis/Value engineering – Designing for Manufacture and Assembly – Process Selection – Product-Process Matrix – Breakeven analysis for equipment selection - Operational classification of services – Service-Systems design matrix – Three contrasting service designs.
Job Design decisions – Physical and behavioural considerations – Work methods – Work Measurement techniques: Time Study and Work Sampling.
 
Unit III
Facility layout: Basic production layout formats – Process layout – Computerised layout techniques – Product layout – Assembly line balancing – Cellular layout – Fixed position layout – Retail service layout.
Facility location issues – Plant location methods: Centroid method – Factor Rating Method - Brown-Gibson Model.
 
Unit IV
Statistical Quality Control: Variations, Upper and lower specification limits, Process capability, p charts and x and R charts. Acceptance sampling – Operating characteristic curve. Six Sigma methodology.
Capacity planning concepts: Economies and diseconomies of scale and experience curve - Determining capacity requirements.
Aggregate operations plan – Production planning strategies – Relevant costs.
JIT and Toyota Production System.
 
Unit V
Definition and purposes of inventory – Inventory costs – Independent and dependent demand – Inventory systems – Economic Order Quantity: Fixed-order quantity models and Fixed-period time models – ABC classification.
Material Requirements Planning – Master Production Schedule – MRP system structure.
Operations Scheduling – Nature and importance of work centres – Scheduling and Controlling functions – Job Sequencing and priority rules.
 
Text Books
1. Chase, Jacobs, and Acqilano, Operations Management for Competitive Advantage, Tata McGraw-Hill.
 
Reference Books
1. S.N.Chary, Production and Operations Management, Tata McGraw-Hill.
2. Elwood S Buffa, Modern Production/Operations Management, Wiley Eastern.
3. R.Paneerselvam, Production and Operations Management, Prentice Hall India.
4. Lee J Krajewski et al, Operations Management, Pearson Education.
5. Kanishka Bedi, Production and Operations Management, Oxford University Press.
6. Robert Johnston, Cases In Operations Management, FT Prentice Hall.
FINANCIAL MANAGEMENT
 
Unit I
Meaning and Importance of Finance, Business Finance. Finance: Objectives, Functions and Scope –Organization of Finance Function – Environment of Finance.
 
Unit II
Concept Of Working Capital – Gross And Networking Capital – Factors Affecting Working Capital – Methods Of Forecasting Working Capital - Short Term Financing – Management Of Cash – Receivables And Inventories - Credit Policies – Regulation Of Bank Credits – Implication Of Different Committees – Recommendations.
 
Unit III
Capital Expenditure Evaluations – Methods Of Appraisals – Payback Period, Simple And Discounted Net Present Value, Internal Rate Of Return, Accounting Rate Of Return and Profitability Index – Capital Rationing.
 
Unit IV
Capital Structure Theories – NI, NOI, MM Approaches – Factors Determining Capital Structure – Sources of Long Term Financing. Cost of Capital - Determination Of Specific Costs – Weighted Average Cost Of Capital Based On Book Value And Market Value -Capital Assets Pricing Model and Arbitrage Pricing Model For Cost Of Capital.
 
Unit V
Leverages– Operating Leverage, Financial Leverage and Combined Leverages – Earnings Before Interest And Tax (EBIT) – Earnings Per Share (EPS) Analysis – Return On Investments (ROI) – Return On Equity (Roe) Analysis.
Budgetary Control – Classification and Preparations of Various Budgets – Functional Budgets –Budget Manual – Fixed And Flexible Budget – Cash Budget – Concept Of Zero Based Budgets and Performance Budgeting.
Note: All questions in section A and the first question of Section B are theory based. Remaining questions in Section B and C are problem oriented.
 
Text Books
1. 1. Pandey I.M., Financial Management, Vikas Publishing House.
 
Reference Books
1. Prasanna Chandra, Fundamentals of Financial Management, Tata McGraw- Hill.
2. James and Van Horne, Financial Management and Policy, Prentice Hall.
3. Kuchchal S.C., Financial Management,
4. Maheswari. S.N., Financial Management: Principles and Practice, Sultan Chand & Sons.
5. Khan.M and Jain.P, Financial Management: Principles and Practice, Tata McGraw- Hill.
MARKETING MANAGEMENT
 
Unit I
Scope of Marketing – Company orientations towards market place – Fundamental concepts, trends and tasks.
Marketing and customer value – Nature and contents of a marketing plan.
Components of Marketing Information System – Analysing the macro environment.
 
Unit II
Marketing Research Process – Measuring marketing productivity – Demand Measurement.
Building Customer Value, Satisfaction and Loyalty – Maximising Customer Lifetime Value – Customer Relationship Management – Database Marketing.
Factors influencing consumer behaviour – Consumer Buying Decision Process – Stages in Organisational Buying.
 
Unit III
Levels of Marketing Segmentation – Segmenting Consumer Markets – Bases for segmenting Business Markets – Market Targeting – Building and managing Brand Equity.
Developing and communicating a positioning strategy – Differentiation Strategies – Product Life Cycle Strategies.
Competitive Strategies for Leaders, Challengers, Followers and Nichers – Balancing customer and competitor orientation.
 
Unit IV
Product Characteristics and Classification – Product and brand relationships.
Developing Pricing Strategies and Programs – Setting and Adapting the Price – Initiating and responding to price changes.
Role of Marketing Channels – Channel design decisions.
 
Unit V
Role of Marketing Communication – Developing Effective Communication – Deciding and Managing Marketing Communications Mix – Advertising versus Promotion – Direct Marketing and Interactive Marketing.
New Product Development Process – Consumer Adoption Process. Marketing implementation, evaluation and control.
 
Text Books
1. Philip Kotler and Kevin Lane Keller, Marketing Management, Prentice Hall India.
 
Reference Books
1. Kotler and Armstrong, Principles of Marketing, Prentice Hall India.
2. V.S.Ramaswamy and S.Namakumari, Marketing Management, Macmillan India
3. Rajiv Lal et al, Marketing Management: Text and Cases, Tata McGraw-Hill.
4. Etzel, Stanton and Walker, Fundamentals of Marketing, McGraw-Hill.
HUMAN RESOURCE MANAGEMENT
 
Unit I
Human Resource Management: Introduction – Importance – Objectives - Functions – Role of Human Resource Manager – Computer Applications in Human Resource Management – Personnel Research – Personnel Audit - Personnel Records.
 
Unit II
Human Resource Planning: Need and importance – Forecasting Human Resource requirements – Internal and external sources. Personnel Policy: Characteristics and types. Job Analysis : Job design – Job description – Job specification.
 
Unit III
Recruitment : Factors affecting recruitment – Sources of recruitment – Methods of recruitment. Selection : procedure and policy. Placement and induction – Training and development – Promotions and demotions – Transfers – Separation.
 
Unit IV
Performance Appraisal : Purpose, importance and methods. Job Evaluation: Objectives, principles and methods. Wage and Salary Administration: Wage determination process – Principles of wage and salary administration – Wage differentials in India – Types of wage incentive plans- Fringe benefits.
 
Unit V
Employee Grievances and their Redressal – Indian experiences on Collective Bargaining - Workers participation in management – Administration of Discipline – Industrial Disputes and Settlement – Role of Trade unions.
 
Text Books
1. C.B.Memoria and S. Memoria - Personnel Management , Himalaya Publishing House.
 
Reference Books
1. C.S.Venkataratnam and B.K.Srivastava, Personnel Management and Human Resources, Tata McGraw Hill.
2. Arun Monappa, Industrial Relations, Tata McGraw Hill.
3. Edwin B.Flippo, Personnel Management, McGraw–Hill.
4. David.A.Decenzo and Stephen.P.Robbins, Personnel/Human Resource Management, Prentice Hall.
OPERATIONS RESEARCH
 
Unit I
Introduction to linear programming (LP): Introduction to applications of operations research in functional areas of management. Linear Programming (Minimizing and Maximizing Cases) - formulation, solution by graphical and simplex methods
 
Unit II
Linear programming extensions: Transportation Models (Minimizing and Maximizing Cases) – Balanced and unbalanced cases – Initial Basic feasible solution by North West Corner Rule, Least cost and Vogel’s approximation methods. Check for optimality. Solution by MODI method. Assignment Models (Minimizing and Maximizing Cases) – Balanced and Unbalanced Cases. Solution by Hungarian.
 
Unit III
Game theory and decision theory: Game Theory-Two person Zero sum games-Saddle point, Dominance Rule, Algebraic and graphical solutions. Decision making under risk – Decision trees – Decision making under uncertainty – Mini Max – Maxi Mini – Regret – Laplace criteria.
 
Unit IV
Queuing theory and sequence models: Queuing Theory - single and Multi-channel models – infinite number of customers and infinite calling source. Sequencing Problem – Processing N Jobs through two Machines – Processing N Jobs through three Machines – Processing N Jobs through K Machines – Processing two Jobs through K Machines.
 
Unit V
Replacement models and network analysis: Replacement Models-Individuals replacement Models (With and without time value of money) – Group Replacement Models. Networks Analysis: Programme Evaluation and Review Techniques (PERT) – Critical Path Method (CPM).

Note : Section A has theory questions only. Section B and C have questions with problem orientation.
 
Text Books
1. N D Vohra, Quantitative Techniques in Management, Tata McGraw-Hill.
 
Reference Books
1. Frederick Hillier and Gerald Lieberman, Introduction to Operation Research, Tata McGraw-Hill.
2. Taha, Operations Research: An Introduction, Pearson Education.
3. 3. Gillett, Introduction to Operation Research, Tata McGraw-Hill.
MANAGEMENT INFORMATION SYSTEM
 
Unit I
Management Information System: Concepts, Role and Impact – Types of systems – Information system approach – MIS and the user – Relevance to modern Organization – Data vs. information.
 
Unit II
MIS and Business planning – Decision Making: Concepts, Methods, Tools and Procedures – Computer based methods. Meaning, types and components of DBMS and RDBMS.
 
Unit III
Information systems in functional areas of management : production, marketing, finance, human resource and accounting – Decision support system (DSS) – Artificial Intelligence (AI) – Knowledge Based Expert System (KBES) – Enterprises Management System.
 
Unit IV
Managing E–Business Technologies in business organisation – Office Automation – Technical Telecommunication – Alternatives – Electronic Data Interchange (EDI) – Intranet/ Extranet - Internet – World Wide Web (WWW)- Image processing - Electronic Communication System – Electronic payment System.
 
Unit V
Management of information system – Information Resource Management – managing information services – planning, Implementing and Controlling of information System – Cost Benefit analysis – Assessing the value and risk of Information System.
 
Text Books
1. 1. James A. O’Brien, Introduction to Information Systems: A Business and Managerial Perspective, Tata McGraw–Hill.
 
Reference Books
1. W.S Jawadekar, Management Information Systems, Tata McGraw–Hill.
2. Kennth C Laudon and Jane Pnice Laudon, Management Information Systems, Pearson Education.
3. Gordan B.Davis, Management Information Systems, Tata McGraw–Hill.
4. C.S.V Murthy, Management Information System, Himalaya Publishing House
BUSINESS LAW
 
Unit I
Law of Contract – Definition – Types of Contracts – Essentials – Offer, Acceptance, Consideration, Capacity of Parties – Free Consent – Legality of objects Performance of contract – Discharge of contract – Various modes of discharge of contract - Remedies for breach of contract.
 
Unit II
Indian Companies Act 1956 – Definitions – Kinds of companies – Formation – Memorandum of Association – Articles of Association – Prospectus – Statement in lieu of prospectus – Misstatements in prospectus – Shares – Debentures – Shareholder’s Rights – Company Management – Meetings and Resolutions – Annual Accounts. Appointment of Auditors – Rights and Liabilities – Winding-up - Modes of winding-up.
 
Unit III
Intellectual Property Legislations: Meaning and Scope of intellectual properties – Patent Act of 1970 : Objectives – Definitions – Inventions – Patentee – True and first inventor – Procedure for grant of process and product patents, WTO rules to patents, rights of patentee, infringement and remedies.
 
Unit IV
The Environment Protection Act 1986: Definition of environment – Environment pollution – Hazardous substances – Occupier – Powers of the Central Government in relation to protection of environment and prevention of environment pollution.
 
Unit V
Consumer Protection [COPRA] Act, 1986 : Objectives, Scope and Definition – Consumer dispute, Complaint, Deficiency – Consumer Protection Councils -Consumer Redressal machineries – District Forum, State Commission and National Commission – Powers of the redressal agencies.
Foreign Exchange Management Act 1999 – Objectives, Scope and salient features.
 
Text Books
1. Akhileshwar Pathak, Legal Aspects of Business,Tata McGraw-Hill.
 
Reference Books
1. P.C. Tulsian, Business Law, Tata McGraw-Hill.
2. Amarchand D., Governement and Business, Tata McGraw-Hill.
3. R.N.P. Chaudhary, Consumer Protection Law : Provisions and Procedure, Deep and Deep Publications.
4. Shiv Sahai Singh, The law of intellectual Property Rights, Deep and Deep Publications.
5. Aswathappa. K and Ramachandra, Business Law, Himalaya Publishing House.
6. Nabhi, Business Law, Indian Law House.
7. Kapoor N.D., Business Law, Sultan Chand and Sons.
8. Corporate Laws – Bare Acts – Taxman Publications
9. P.S. Saravanavel and S. Sumathi, Business Law, Himalaya Publishing House.
10. Gulshan S.S. and Kapoor G.K., Business Law including Company Law, New Age International.
 
SEMESTER III
STRATEGIC MANAGEMENT
 
Unit I
Introduction to Business Policy: Evolution, Nature, Purpose, Importance and the objectives of Business Policy. An overview of strategic Management: Policy – Strategy – Tactics – Levels of strategy – Strategic decision making – Strategic Management – the process of – Strategists and their role in strategic management.
 
Unit II
Strategy formulation: Strategic Intent – Vision, Mission, Business Definition , Goals and Objectives. External Environment: Market – Technological – Supplier – Economic – Regulatory - Political – socio-cultural and International environment – Techniques of Environmental Analysis. Organizational Analysis - Organizational Capability Profile (OCP) - Strategic Advantage Profile (SAP).
 
Unit III
Strategy Alternatives: Corporate level strategies - Grand strategies: Stability -Expansion – Retrenchment - Combination. Business level strategies - Porter’s generic business strategies.
 
Unit IV
 
Strategy Analysis and Choice: Corporate level strategic analysis - Boston consulting group (BCG) matrix – General Electric (GE) matrix- SWOT Analysis. Business level strategic analysis - Porter’s Five force model.
Unit V
 
Strategy Implementation and Evaluation: Project and Procedural Implementation - resource allocation – structures – leadership – functional and operational Implementation. Strategic evaluation and control.
Text Books
1. 1. Azhar Kazmi, Business Policy and Strategic Management, Tata McGraw-Hill.
 
Reference Books
1. Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory: An Integrated approach, Houghton Miflin Company.
2. Arthur A.Thompson Jr, A.J.Strickland III and John E.Gamble, Crafting and Executing strategy: The quest for competitive advantage - Concepts and Cases – Tata McGraw-Hill.
3. Fred R.David, Strategic Management : Concepts and Cases, Pearson Education.
4. Thomas L. Wheelen, J. David Hunger, Concepts of Strategic Management and Business Policy, Pearson Education
RESEARCH METHODOLOGY
 
Unit I
Business Research: Meaning- Definition – Types - Hallmarks of scientific research – Building blocks of science in research. Research process: Problem area – Preliminary data collection – Literature survey – Problem definition - Need for theoretical frame work – Hypothesis development.
 
Unit II
Elements of Research design - Purpose of the study: Exploratory, Descriptive, Hypothesis testing, Case study analysis – Cross sectional and longitudinal studies. Experimental designs: Laboratory and the field experiment – internal and external validity – Factors affecting internal validity. Measurement of variables: Operational definition – Scales – Rating scales – Ranking scales.
 
Unit III
Data collection methods: Sources of data – Primary sources – Secondary sources - Interviewing – Questionnaires – Other methods of data collection. Sampling – Types - Sampling techniques and confidence in determining sample size. Hypothesis testing for determination of optimal sample size.
 
Unit IV
Data analysis and interpretation – Multivariate statistical techniques: Factor analysis – Cluster analysis – Discriminant analysis –Multiple regression and Correlation – Application of SPSS package.
 
Unit V
Research Report: The written report - Integral parts of the report – Types of reports - Layout of the Research Report – Mechanics of writing a research report.
 
Text Books
1. Uma Sekaran, Research Methods for Business, John Wiley and Sons.,
 
Reference Books
1. Donald H.Mc.Burney, Research Methods, Thomson Asia.
2. G.W.Ticehurst and A.J.Veal, Business Research Methods, Longman.
3. Ranjit Kumar, Research Methodology, Sage Publication.
4. Donald R.Cooper and Ramcis S.Schindler, Business Research Methods, Tata McGraw-Hill.
5. C.R. Kothari, Research Methodology: Methods and Techniques, New Age International Publishing.
INTERNATIONAL BUSINESS
 
Unit I
Introduction: Evolution of International Business - Definitions of International Trade, International Marketing and International Business - Scope of International Business. Forces of Global Business – Driving, Restraining and Underlying Forces - Multinational Corporations – Multinationals in India. Globalization of world economy - Globalization of Indian Business.
 
Unit II
Market Entry Strategies – Exporting – Licensing and Franchising – Contract Manufacturing – Joint Ventures – Mergers and Acquisitions. International Investments – Types – Factors affecting foreign investments - Foreign Investments in India - Foreign Investments by Indian Companies. International Trade – Exports and Imports of Goods and Services - Balance of Payments.
 
Unit III
International trading environment: Tariff barriers and Non Tariff barriers – Regional Trade Blocs (EU, NAFTA, ASEAN, APEC, SAFTA etc.,) - GATT – WTO - Commodity Agreements – State Trading – Counter trade. International business environment: Economic Environment - Technological Environment - Demographic Environment - Political and Legal Environment - Social/Cultural Environment. International Economic Organizations: International Monetary Fund – World Bank – International Finance Corporation.
 
Unit IV
International Business Intelligence: Sources of Information – International Marketing Information System – Marketing Research – Types of Research -Phases of Research Project. International Product Decisions - International Pricing.
 
Unit V
International Distribution – International Promotion - Export Promotion-International Organization and HRM – Social Responsibility of International Business.
 
Text Books
1. Francis Cherunilam, International Business: Text and cases, Prentice Hall India.
2. “Digital Computer Fundamentals” Thomas C.Bartee, T.M.H., 6th Edition 1991 (Unit – II)
3. 3. “COBOL Programming Including MS – COBOL and COBOL – 85” M.K. Roy, D. Ghosh Dastidar T.M.H, (Unit – IV & V)
 
Reference Books
1. John D. Daniels and Lee H.Radebangh, International Business: Environment and Operations, Pearson Education.
2. Richard M.Hodgetts and Fred Luthans, International Management, Irwin McGraw-Hill.
3. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffeff, International Business, Harcourt Thompson Learning.
4. Don Ball and Wendell McCulloch, International Business, Irwin McGraw-Hill.
5. Roger Bennett, International Business, Pearson Education.
6. Alan M.Rugman and Richard M.Hodgetts, International Business, Pearson Education.
7. Charles W.L.Hill, International Business, Irwin McGraw Hill.
BUSINESS ETHICS
 
Unit I
Defining ethics and moral values – Triumvirate of Indian values – Causal Chain in Ethics – DNA concept in ethics – Criteria for acceptance of values – Values to be optimized – Values in the nature of rights of beneficiaries – Means of institutionalizing ethical implementation. Decision processes of groups – Deciding for oneself – Organizational decision models – Cavangah-Valesquez-Moberg Model – Malloy and Lang model – Goodpaster’s Model – Laura Nash model - Hunt-Vittel model.
 
Unit II
Liberating Impact of market systems – Invisible Hand and its limitations. Law as an Instrument of ethics – An overview of Indian Law – Ethical Lawbreakers. Indian process of socialization – Kohlberg’s Six stages of Moral Evolution – Indian ways of introspection – Other Indian public ways to private trust – Sado-masochistic caricatures of Indian situation – Ethical passions of the young – India as a tower of Babel and a complex challenge.
 
Unit III
Professional councils as intermediaries – Economic compulsions breach idealism – Professional codes – Accountability of Accountants – Codes of corporate governance. Discoveries in the nature of modern organizations – Older theories of bureaucracy – New visions of Institutional economics - Deceptive methods of science – Battleground of power and class – Stakeholders first and shareholders after. Practical aspects of Human Resource Management – Organisational codes as a training guide – Caux Principles – Corporate scapegoat – Right way to recruit, promote and part with employees.
 
Unit IV
Problems in Whistle-blowing – Subjects for whistle-blowing - Tips for successful whistle-blowing. Tasks of Marketing and Purchase – Approaches to seller-purchaser relationship – Ethics of information gathering – Ethics of pricing – Ethics in advertising, sales and distribution. Ethical pitfalls in finance – Ethics in bank operations, stock market operations, Derivatives and money markets and mergers and acquisitions.
 
Unit V
Consequences of corruption – Transparency International – Indian perceptions of corruption. Three facets of environmental ethics – Development planning, markets and Eco-terrorism. Crisis in gender ethics – Equal pay for equal work – Sexual harassment at work – Stereotyping in advertisements – Special strategies for helping women.
 
Text Books
1. R.C.Sekhar, Ethical Choices in Business, Response Books.
 
Reference Books
1. S.C.Chakraborty, The Management and Ethics Omnibus, Oxford University Press.
2. Dipankar Gupta, Ethics Incorporated, Harper Collins India.
3. Manuel G. Velasquez, Business Ethics, Prentice Hall India.
4. Hohn R. Batright, Ethics and the Conduct of business, Pearson Education.
5. Marlene Caroselli, The Business Ethics, Activity book, Amacom.
6. Norman E Bowie, The Blackwell guide of Business ethics, Blackwell Publishers.
7. Elaine Sternberg, Just Business: Business Ethics in Action, Oxford University Press.
Specialization Papers
SALES AND DISTRIBUTION MANAGEMENT
 
Unit I
Nature of Personal Selling – Changes in selling - Personal Selling in the Marketing Mix – Dimensions of Sales Management – Field sales manager. Careers in Professional Selling and Sales Management – Sales professionalism. Evolution of Professional Selling. Preliminary steps in the selling process – Advanced steps in the selling process.
 
Unit II
Territory development and time management – Designing and operating territories – time management. Sales Management Planning – Sales Intelligence – Using the Marketing Information System – Sales management planning process. Sales quotas and budgets- Sales Forecasting concepts – Estimating market and sales potentials. Sales budgeting – Types of budgets – Determining the budget level – Budgeting procedure – Practice of sales budgeting.
 
Unit III
Sales Organisation – Tasks of sales organisation – Developing a sales organisation – Basic types of sales organisation -Major trends. Sales personnel planning and recruiting –Analysing sales personnel needs – Quantitative and Qualitative requirements – Sales recruiting guidelines – Evaluating selection program – Guidelines for interviewing. Sales training and development – Training and the salesperson’s career cycle – Orientation of sales recruits – Designing a formal sales training program.
 
Unit IV
Sales leadership and cooperation – Sales manager’s leadership roles. Types of sales incentives – Sales contests – Sales meetings and conventions. Criteria for sound compensation plan – Sales compensation trends. Sales evaluation: Principles, Standards, Information sources, Frequency and Methods.
 
Unit V
Marketing Channels: Structure and functions – Analytical Framework for Channel Design and Implementation. Channel Implementation issues: Distribution intensity and vertical restraints. Logistics and supply chain management: Origins and practices – Building blocks – rapid response.
 
Text Books
1. 1. Eugene M. Johnson, David L. Kurtz & Eberhard E. Scheuing, Sales Management: Concepts, Practices, and Cases, McGraw-Hill.
2. Louis W. Stern et al, Marketing Channels, Prentice Hall India.
 
Reference Books
1. Richard R Still et al, Sales management, Prentice Hall India.
2. Gilbert A Churchill et al, Sales Force Management, Irwin McGraw-Hill
3. Thomas N. Ingram et al, Sales Management, Harcourt Brace College Publishers.
4. Gupta S.L., Sales and Distribution management, Excel.
5. Philip Kotler and Kevin Lane Keller, Marketing Management, Prentice Hall India.
6. Bert Rosenbloom, Marketing Channels; A Management View, Harcourt Brace College Publishers,
7. Kenneth Rolnicki, Managing Channels of Distribution, AMACOM.
8. Bowerbox and Cooper, Strategic Marketing Channel Management, Irwin McGraw-Hill
9. Pelton, Strutton, and Lumpkin, Marketing Channels; A Relationship Management approach, Irwin McGraw-Hill.
MARKETING OF SERVICES
 
Unit I
Need for Services Marketing – Tangibility Spectrum – Goods and Services Marketing – Services Marketing Mix – Gaps Model of Service Quality. Search, Experience and Credence properties – Consumer Decision Making and Evaluation of Services – Role of Culture in Services. Meaning and types of Service Expectations – Factors influencing customer expectations . Customer Perceptions – Customer Satisfaction – Service Quality – Service Encounter – Strategies for influencing Customer Perceptions.
 
Unit II
Marketing Research– Criteria for effective research – Elements in Services Marketing Research. Relationship Marketing – Relationship value of customers – Relationship strategies – Levels of relationship strategies. Service failure and recovery – Service recovery strategies – Service guarantees.
 
Unit III
Services Development and Design – Stages in New Service Development – Service blueprinting. Customer Defined Service Standards – Process of developing standards. Physical evidence - Types and role of Servicescapes – Framework for understanding servicescape effects.
 
Unit IV
Service Triangle – Strategies for closing specifications-delivery gap – Service Culture. Levels of Customer Participation – Customers’ roles – Strategies for enhancing customer participation. Issues involving service Intermediaries – Strategies for managing service intermediaries. Strategies for matching demand and capacity – Waiting line strategies.
 
Unit V
Integrated Service Marketing Communications – Strategies to match services promises with delivery – Strategies for exceeding customer expectations. Pricing of Services - Pricing Strategies and Value Definitions. Financial and Economic Effects of Services – Integrated Gaps Model of Service Quality.
 
Text Books
1. Valarie A. Zeithmal and Mary Jo Bitner, Services Marketing, Tata McGraw-Hill.
 
Reference Books
1. K.Rama Mohana Rao, Services Marketing, Pearson Education.
2. Rajendra Nargundkar, Services Marketing, Tata McGraw-Hill.
3. Christopher Lovelock, Services Marketing, Pearson Education.
4. Helen Woodruffe, Services Marketing, Macmillan.
MARKETING COMMUNICATION
 
Unit I
Marketing Communication Mix – Comparison of various elements – Advertising: Definition, Types, Roles and Functions – Five players of advertising – Characteristics of effective advertisements – Current advertising issues. Key issues in Advertising Ethics – Legal and regulatory environment in India. Advertising Agency: Types and Organisation.
 
Unit II
Account Research: Strategic research and Evaluative research – Research Challenges. Basic communication model and Interactive communication model – Advertising communication model: Source, Message, Media Mix, and Message Reception and Response – Advertising campaign plan. Media Planning and buying – Media objectives, strategies and selection – Media buying functions – Changes in media buying.
 
Unit III
Print media: Advantages and limitations of newspapers and magazines – Print media strategy – Out-of-Home advertising. Broadcast and Interactive media – Forms of Television advertising – Measuring Television audience – Advantages and limitations of Television and Radio advertising. Types of Internet advertising – Online advertising effectiveness.
 
Unit IV
Creative Process – Creative strategy and executions – Creative brief – Effective creativity. Copywriting for Print, Radio, Television and Web. Direct Marketing Strategy – Players in Direct Marketing – Strategic tools in Direct Marketing – Integrated Direct Marketing.
 
Unit V
Consumer and trade promotion – Promotion strategies – Event marketing, Internet Promotions and Loyalty Programmes. Public Relations: Types, Planning and Tools. Approaches to International advertising campaign.
 
Text Books
1. William Wells et al, Advertising: Principles and Practice, Pearson Education.
 
Reference Books
1. Rajeev Batra et al, Advertising Management, Pearson Education.
2. Kenneth E. Clow et al, Integrated Advertising, Promotion, and Marketing Communications, Pearson Education.
3. Rossiter and Percy, Advertising Communications and Promotion Management, Irwin McGraw-Hill.
4. Kleppner’s Advertising Procedure, McGraw-Hill.
5. William F. Arens, Contemporary Advertising, McGraw-Hill.
TECHNOLOGY MANAGEMENT
 
Unit I
Technology: Definitions and characteristics – Management of Technology: Market-based and Resource-based views – Key concepts. Technological environment – Types of actors – Changes and current developments. Dynamics of technological change – Innovation: Definition and components – Innovation dynamics – Technology evolution – Characteristics of innovative firms.
 
Unit II
Dynamics of diffusion – Model of innovation adoption – Factors driving diffusion – Environmental trends and diffusion. Technology and competition – Technological characteristics of competitive domains – Dynamics of change in competitive domains – Environmental trends and competition. Process of innovation and value chain – Modes of value chain configuration – Organisational characteristics – Environmental trends and value chain.
 
Unit III
Technology Intelligence – Mapping technology environment – Mechanisms for data collection – Analytical tools. Technology-business connection – Technology strategy: Key principles and types – Framework for formulating technology strategy. Collaborative arrangements: Definition and trends - Collaborative arrangements in domains of technology strategy – Risks of collaborative activity.
 
Unit IV
Technology appropriation strategy – Third generation approach – External sourcing of technological capability – Productivity of in-house R&D. Deployment of technology in new products – Approaches to speeding product development.
 
Unit V
Deployment in the value chain – Framework for technology alternatives – Implementation. Organisational mechanisms for innovation – Principles and process of organizing – Characteristics of continuously innovative organizations. Intellectual Property Protection – Challenges of globalisation.
 
Text Books
1. V.K.Narayanan, Managing Technology and Innovation for Competitive Advantage, Pearson Education.
 
Reference Books
1. Gerard H Gaynor, Hand book of Technology Management, McGraw-Hill.
2. Frederic Betzm, Strategic Technology Management, McGraw-Hill.
3. Robert Szakonyi, Technology Management, Auerbach.
4. Rohatgi P.K. et al, Technological Forecasting, Tata McGraw-Hill.
5. Ray Gehani. R, Management of Technology and Operations, John Wiley & Sons.
6. Norma Harrison and Danny Samson, Technology Management, Tata McGraw-Hill.
TOTAL QUALITY MANAGEMENT
 
Unit I
Definitions of Quality -Quality Philosophies of Deming, Juran, Crosby, Feigenbaum, and Ishikawa - Service vs. Product Quality - Customer focus, Quality and Business performance - Leadership for quality management. Quality planning: Designing for Quality and Manufacturing for Quality - Vision and Mission Statements, and Quality Policy.
 
Unit II
TQM models - Human and System Components - Continuous Improvement Strategies - Deming wheel - Internal external customer concept - Customer satisfaction index - Customer retention - Team work and team building. Empowerment and TQM culture - Quality Circles - 5S system - Top Management commitment and involvement.
 
Unit III
Quality management tools for business applications: Quality Function Deployment - Failure Mode and Effect Analysis - Taguchi techniques - Seven old quality control tools - Seven new management tools - Statistical Quality Control techniques - Mistake proofing – Benchmarking - 8D methodology, JIT, and Kanban.
 
Unit IV
Quality imperatives for business improvement: Dimensions of Quality - Reliability prediction analysis - Total productive maintenance - Costs of quality - Business process reengineering - Process Capability analysis - Quality assurance, and ISO 9000 and QS-9000 certification.
 
Unit V
TQM implementation strategies: Organisational structure and mindset of individuals - Motivational aspects of TQM - Change Management Strategies -Training for TQM - TQM Road map and Quality improvement Index.
 
Text Books
1. Dale H. Besterfield et al, Total Quality Management, Pearson Education.
 
Reference Books
1. Rose J.E., Total Quality Management, Kogan Page.
2. Samuel K. Ho, TQM, An Integrated approach, Kogan Page
3 P.L.Jain, Quality Control and Total Quality Management, Tata McGraw-Hill.
4. John Bank J.E., Total Quality Management, Prentice Hall India.
5. Logothetis, Managing for Total Quality: From Deming to Taguchi, Prentice Hall India.
6. Juran and A. Godfrey, Juran’s Quality Control Handbook, Tata McGraw-Hill.
7. Armand Feigenbaum, Total Quality Control, Tata McGraw-Hill.
SUPPLY CHAIN MANAGEMENT
 
Unit I
Understanding the Supply Chain – Decision phases and process view of a supply chain – Supply Chain performance: Achieving strategic fit and scope – Supply Chain drivers and obstacles.
 
Unit II
Designing the supply chain network – Designing the distribution network in a supply chain – Network design in an uncertain environment. Demand forecasting and aggregate planning in the supply chain – Managing predictable variability.
 
Unit III
Planning and managing inventories in a supply chain: Managing economies of scale in the supply chain – Managing uncertainty – Determining optimum level.
 
Unit IV
Sourcing decisions in the supply chain – Transportation in the supply chain – Pricing and revenue management.
 
Unit V
Coordination in the supply chain – Information Technology and the supply chain – E-business and the supply chain.
 
Text Books
1. Sunil Chopra, and Peter Meindl, Supply Chain Management – Strategy, Planning and Operation, Pearson Education.
 
Reference Books
1. David Simchi–Levi & Edith Simchi-Levi, Designing and Managing the Supply Chain, Tata McGraw-Hill.
2. David N. Burt & Donald W. Dobler, World Class Supply Chain Management, Tata McGraw-Hill.
3. B.S. Sahay, Supply Chain Management for Global Competitiveness, Macmillan India.
4. Sarika Kulkarni and Ashok Sharma, Supply Chain Management, Tata McGraw-Hill.
5. John T. Mentzer, Supply Chain Management, Response Books
6. Philip B. Schary and Tage Skjott-Larsen, Managing the Global Supply Chain, Viva Books.
7. Martin Christopher, Logistics and Supply Chain Management, Financial Times.
8. Monczka, Trent and Handfield, Purchasing and Supply Chain Management, Thomson South-Western.
ELECTRONIC COMMERCE
 
Unit I
Electronic Commerce Framework – E Commerce applications (Organization, consumer) - Forces influencing E-Commerce – Global Information distribution networks – Internet : History Internet applications – Internet Service Providers – Service Provider connectivity – Network interconnection points – Internet through cable networks.
 
Unit II
Architectural framework for Electronic commerce – World Wide Web (WWW) – Web background : Hypertext publishing - Security and the Web consumer oriented applications – Business process models – Types of electronic payment systems – Smart cards, Credit and Debit Cards – ATM and Digital Currency.
 
Unit III
Electronic Data Interchange (EDI) – Applications – Security and Privacy Issues- Value Added Networks (VANs) – Internet based ED – Workflow Automation and Co-ordination – Internal Electronic Commerce System – Electronic Document Management System.
 
Unit IV
Management Applications – Advertising in the Internet – Online Marketing Process – Market Research and Information Research Process – E-commerce Catalogues and Directories – Information filtering – Consumer Data Interface.
 
Unit V
Emerging Areas: Computer based Education and Training – Supply Chain Management – Resourcing of Products and Facilities – Multimedia and Digital Video – Broadband Telecommunications – Mobile and Wireless Communication .
 
Text Books
1. Laudon, E-Commerce; Business, Technology, Society, Pearson Education.
 
Reference Books
1. 1. Parag Diwan and Sunil Sharma, E-Commerce - A Manager’s Guide to E-business, Excel Books.
2. K.P.Soman, Shyam Diwakar, V.Ajay, “Insight into Data Mining Theory and Practice”, PHI, New Delhi ,2006
3. C.S.R Prabhu, “Data Warehousing Concepts, Techniques, Products and Applications”, PHI, Second Edition.
DATABASE MANAGEMENT SYSTEM
 
Unit I
Database System and Evolution of database technology – Database system in organization – Objectives – Data models – ER Models – Hierarchical Network and Relational Models – Entities and Attributes – Schema and Sub-schema.
 
Unit II
Normalization – Boyee Codd Normal Form – DBMS and RDBMS- Creating tables – The basics of SQL and SQL grammar, Query Processing, Optimization.
 
Unit III
Object Oriented Modeling Object Oriented Concepts – Principles – Object Structure - Business Process and Transaction Modeling – Object interaction Modeling – Object life cycle Modeling.
 
Unit IV
Transaction Management – Concept and Implementation – Concurrency Control – Recovery System – Atomicity Log based, Shadow paging, Buffer and Remote Back up.
 
Unit V
Distributed Databases – Homogeneous and Heterogeneous – DDBMS – Transaction in DDBMS – Parallel database.
 
Text Books
1. Atul Kathate, Introduction to Database Management Systems, Prentice Hall India.
 
Reference Books
1. David M. Kroenke, Database Processing Fundamentals, Design and Implementation, Prentice Hall India.
2. James martin, Computer Database Organization, Prentice Hall India.
3. 3. Silberschatz, Korth, Sudarshan, Database System Concept, McGraw-Hill.
4. 4. Elmassi, Navathe, Fundamentals of Database Systems, Pearson Education.
5. C.J.Data, An Introduction to Database Systems, Addison Wesley.
SYSTEM ANALYSIS AND DESIGN
 
Unit I
System Analysis Fundamentals – Concepts - Definition – Characteristics of system- Elements of a system – Types of systems – System design.
 
Unit II
System Analyst – Basic qualities – Business knowledge – Technical knowledge – Communication skills – Role of system analyst – Change agent – Place and position – MIS Organizational Structure.
 
Unit III
System Development Life Cycle – Need of structured approach – Information gathering and problem solving approach – System analysis tools – Data Flow Diagram, Data modeling with logical entity relationship – Process modeling with Logical Data Flow Diagram, Hierarchy – Input – Process – Output (HIPO) Charts and Flow Charts.
 
Unit IV
System design – Designing effective input and output – Designing data base and files – Designing user interface – Designing data entry procedures.
 
Unit V
System implementation and testing – Compatibility – Pre and Post implementation review – Hardware / Software selection and maintenance – Security, Disaster and Recovery management.
 
Text Books
1. Kendall, System Analysis and Design, Pearson Education.
 
Reference Books
1. Whitten Bent Lay and Barlow, System Analysis and Design Methods, Galgothia Publications.
2. Hawryszkiewyez, Introduction to System Analysis and Design, Prentice Hall India.
3. Hoffer, Modern System Analysis and Design, Pearson Education.
4. Valachch et al, Essential of System Analysis and Design, Prentice Hall India.
SEMESTER IV
FINANCIAL SERVICES AND INSTITUTIONS
 
Unit I
Indian Financial system: Institutional Arrangements – Money market and capital market – Reserve Bank of India – Commercial Banks – Co operative Banks – Regional Rural Banks- Foreign Banks.
 
Unit II
Financial Services – An overview – Growth of financial services in India – Financial Services sector problems – Regulatory frame work: Reserve Bank of India – SEBI.
 
Unit III
Recent development in Financial services : Consumer Finance, Credit Cards, Debit Cards and Smart Cards – Hire purchase – Leasing – Bill Discounting – Loan syndication.
 
Unit IV
Merchant Banking – Mutual Funds – Venture capital – Factoring – Forfaiting – Portfolio Management Services – Mergers and Acquisition.
 
Unit V
Finance from International sources and financing of exports – EXIM Bank – Export Credit Guarantee Corporation Ltd.
 
Text Books
1. M.Y.Khan, Financial Services, Tata McGraw-Hill.
 
Reference Books
1. J.C. Verma, A Manual of Merchant Banking, Bharath Publishing House.
2. Vinod Kothari, Lease Financing and Hire Purchase including Consumer Credits, Wadhara & Company.
3. Machiraju, Indian Financial System, Vikas Publication House.
4. AMFI & SEBI Guidelines.
SECURITY ANALYIS AND PORTFOLIO MANAGEMENT
 
Unit I
Introduction to Securities – Investment Vs Speculation - Investment Categories – Debt Instruments – Equities - Options and Futures – Markets and their functions – Indian securities and Capital Markets.
 
Unit II
Risk and Return – Security Returns – Systematic Risk – Unsystematic Risk – Capital Asset Pricing Model – The Security Market Line – Valuation of Fixed Income Securities – Government Bonds – Commercial Papers – Gilt Edged Securities.
 
Unit III
Security Analysis – Meaning, Nature and Scope – Valuation of Securities – Objectives and Principles – Economic and Industry Analysis – Fundamental and Technical Analysis – Random Walk Theory – Efficient Market Hypothesis.
 
Unit IV
Portfolio Analysis – Meaning and its need – Elements of Portfolio Management – Stages in Portfolio construction – Effects of combining Securities.
 
Unit V
Portfolio Construction – Risk Diversification – Markowitz Risk Return Optimization. Portfolio Selection – Simple Share Portfolio Optimization – Significance of Beta in the Portfolio.
 
Text Books
1. V.A. Avadhani, Investment and Securities Market in India, Himalaya Publishing House.
 
Reference Books
1. Ranaganathan and Madhumathi, Investment Analysis and Portfolio Management, Pearson Education.
2. Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas Publishing.
3. Donald E.Fischer and Ronald J.Jordan, Security Analysis and Portfolio Management, Prentice Hall India / Pearson.
INSURANCE MANAGEMENT
 
Unit I
Insurance – Basic Principles – Types of Insurance: Assurance and Insurance, Motor Insurance – Marine Insurance – Fire Insurance – Miscellaneous Insurance.
 
Unit II
Insurance Institutions : Life Insurance Corporation of India – General Insurance Corporation and its four subsidiaries – Private Insurance Companies.
 
Unit III
Regulatory frame work for Insurance : Need for Regulation – The Insurance Act – Insurance Regulatory and Development Authority (IRDA) – Insurance Advisory Committee – Major Amendments to Insurance Act.
 
Unit IV
Insurance Marketing – Scope and Limitations – Insurance Agents, Development Officers – licensing of Agents – Compensation packages to agents – Motivation of Marketing Personnel.
 
Unit V
Premium – Calculation of premia – Bonus, Revisionary Bonus and Interim Bonus – Insurance Fund and its management – Claims – Settlement of claims.
 
Text Books
1. M.N.Mishra, Insurance Principles and Practice, S.Chand & Company.
2. “Digital Computer Fundamentals” Thomas C.Bartee, T.M.H., 6th Edition 1991 (Unit – II)
3. 3. “COBOL Programming Including MS – COBOL and COBOL – 85” M.K. Roy, D. Ghosh Dastidar T.M.H, (Unit – IV & V)
 
Reference Books
1. Kothari and Bahl, Principles and Practice of Insurance.
2. H.Arif Khan, Theory and Practice of Insurance.
3. Mark S. Dorfman, Introduction to Risk Management and Insurance.
ORGANISATIONAL DEVELOPMENT
 
Unit I
Organisational development – Meaning, concept, nature and scope of OD – Historical perspective of OD – Underlying assumptions and values. Theory and practice of organisational development – Operational components: Diagnostic, action and process – Maintenance components.
 
Unit II
Theory and practice of change and changing - The nature of planned change – The nature of client systems – Group dynamics, intergroup dynamics and organisations as systems.
 
Unit III
OD Interventions – Team interventions – Intergroup interventions – Personal, interpersonal and group process interventions – Comprehensive interventions – Structural interventions.
 
Unit IV
Implementation and Assessment of OD – Conditions for success and failure – Assessment of OD and change in organisational performance – The impact of OD – Ethical standards in organisational development.
 
Unit V
Key considerations and issues in OD – Issues in consultant-client relationship - Mechanistic and organic systems and contingency approach –Indian experiences in OD-The future of OD
 
Text Books
1. French and Bell, Organisational Development, Prentice Hall India.
 
Reference Books
1. French, Bell and Zawack, Organisation Development, Theory, Practice & Research, Pearson Education.
2. Rosabeth Moss Kanter, The Change Masters, Simon & Schuster.
3. L.M. Prasad, Organisational Development, Sultan Chand & Sons
HUMAN RESOURCE DEVELOPMENT
 
Unit I
Introduction – Evolution, scope and importance of human resource development – Personnel management vs Human resource development – Human resources system designing.
 
Unit II
Role analysis and human resource development – Role analysis methods – Key performance areas – Critical attributes and role effectiveness – Performance appraisal and its objectives – Considerations in performance appraisal – Development oriented appraisal system.
 
Unit III
Performance counselling and interpersonal feedback - Developing dynamic relationship through effective counselling – Potential appraisal and development – Career planning and individual development.
 
Unit IV
Training – Conceptual frame work – Learning principles – Identification of training needs – Training objectives –Designing training programmes – Training methods – Evaluation of training - Retraining.
 
Unit V
Human resource development approach to industrial relations – Human resource development for TQM and ISO 9000 – Human resource development in service sector – Current status and future directions of HRD – Human resource development experiences in India – Human resource development strategies for higher organisational performance.
 
Text Books
1. Kandula.R.Srinivas, Strategic Human Resource Development, Prentice Hall India.
 
Reference Books
1. Rathan Reddy B, Effective Human Resource Training and Development Strategy, Himalaya Publishing House.
2. Silvera D.M, Human Resource Development – The Indian Experience, New India Publications.
3. Rao.T.M, Performance Appraisal : Theory & practice, Vikas Publications.
4. Rao.T.V, Alternative Approaches and Strategies of Human Resource Development, Rawat Publications.
LABOUR LEGISLATIONS
 
Unit I
The Factories Act, 1948: Definitions - Approval, Licensing and Registration of Factories – The Inspecting Staff – Provisions relating to the Health, Safety and Welfare of the Workers – Working Hours of Adults – Holidays – Employment of Young Persons – Employment of Women.
 
Unit II
The Trade Unions Act, 1926 : Definitions–Registration of Trade Unions – Cancellation of Registration and Appeal – Rights and Privileges of a Registered Trade Union – Duties and Liabilities of a Registered Trade Union.
 
Unit III
The Payment of Wages Act, 1936: Definitions – Rules for Payment of Wages – Deductions from Wages – Enforcement of the Act . The Minimum Wages Act, 1948: Definitions – Fixation and Revision of Wages – Safeguards in Payment of Minimum Wages – Enforcement of the Act.
 
Unit IV
The Payment of Bonus Act, 1965: Application of the Act – Eligibility and Disqualification for Bonus – Determination of Bonus . The Payment of Gratuity Act, 1972: Scope and Coverage – Payment of Gratuity - Determination and Recovery of Gratuity – Obligations and Rights of Employers and Employees.
 
Unit V
The Employees` State Insurance Act, 1948: Administration of the Scheme - Finance and Audit – Benefits – Adjudication of Disputes and Claims – Penalties. The Employees` Provident Funds and Miscellaneous Provisions Act, 1952: Application of the Act – Employees` Provident Fund Schemes – Employees` Family Pension Scheme and Fund – Employees` Deposit–linked Insurance Scheme and Fund – Administration of the Schemes – Penalties and Offences.
 
Text Books
1. Kapoor N.D, Elements of Industrial Law, Sultan Chand & Sons.
 
Reference Books
1. Malik P.L, Industrial Law, Eastern Book Company.
2. Srivastava, Industrial Relations and Labour Laws, Vikas Publications.
3. Dhanadapani, Commercial and Industrial Law, Sultan Chand & Sons.
4. Saravanavel.P, Legal System for Business, Himalaya Publishing House.
5. Relevant Bare Acts.
 
 
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